B2B Technology Leaders

Stop guessing at how you win

We help tech firms in crowded markets uncover their product’s winning attributes — then turn them into standout positioning and collateral that attract more of the customers they want most.

Tech leaders with successful products run into the same set of problems …

You and competitors sound the same

New entrants /copycats pursue similar customers, make similar claims, and leave prospects confused about who to choose.

Your team improvises on strategy

Everyone has a different view of the market, sellers start winging it, and marketing wastes budget.

You compete on features and price

Your story isn’t clear and customers don’t have a compelling reason to choose you.

You need a system that finds your edge, aligns your team, and shows customers why to choose you.

The 90-Minute Messaging System:

1. Competitive Messaging Deep Dive

If your goal is to compete, you need to start by understanding your competitors. Our Competitor-First Research Method ensures we land on a distinct, memorable, and winning market position.

2. Differentiation Discovery

Misaligned teams often suffer from Insight Silos and Hidden Truths. Our 90-Minute Differentiation Discovery session surfaces and reconciles what truly makes you and your product unique. It’s cross-functional, collaborative, and effective.

3. Enablement for Every Team

We distill your unique value into a clear positioning and messaging framework — then equip marketing, sales, and product with tools like Competitive Deal Cheat Sheets, Positioning Blueprints, and Prescription Revenue Plays so they can put it to work immediately across campaigns, collateral, and conversations.

4. Market-Ready Collateral

Your team can run with the new tools at their disposal — or bring us in to turn it into polished collateral. Either way, you’ll have what you need to start winning deals fast.

Without 90-Minute Messaging

  • Marketing that fails to give customers a reason to choose you

  • Fragmented GTM communication and mixed signals

  • Endless internal debates about positioning

  • Campaigns that create activity, not revenue

  • Collateral that feels disconnected

  • A sales team guessing what to say

With 90-Minute Messaging

  • Marketing that shows your target customers you’re built for them

  • A single, defensible market position everyone can rally around

  • Messaging rooted in competitor insight and proven frameworks

  • A clear, pressure-tested GTM narrative

  • Content and enablement that move prospects through the funnel

  • A faster path from confusion to closed-won

Hear from Clients:

“The output from a 90-minute session is super impressive. Expertly done. Very impactful.”

Laura Shaw, COO, Cipher

“This is the best marketing initiative I’ve been in at this — or any other — company.”

VP Product, $1B SaaS Firm

“We’ve struggled with messaging fro five years. Ryan figured it out over a weekend.”

Anand Sheth, CEO, Pulse360

Packages & Pricing

Competitive Messaging Assessment

An expert, unbiased analysis you vs. competitors

Includes:


  • Analysis of target audience, product differentiation, unique value proposition, and unique product features.

  • A SWOT analysis of your homepage messaging and positioning.

  • Everything delivered in a shareable FigJam file that you can circulate with your team.

  • No AI — Completed by a real human

Price:

Free.

Best Value

Strategic Alignment Workshop

Uncover what makes your product great in a 90- minute workshop

Includes:


  • Everything from the Competitive Messaging Assessment

  • Differentiation Discovery Workshop

  • Value-based Messaging Framework: Clear articulation of First- and Second-Tier differentiators and when and how to deploy them

  • Positioning Blueprints

  • Prescription Revenue Plays

  • Competitive Deal Cheat Sheet for Sellers

Price:

$1,000

Market-ready Messaging

Everything you need to win, plus customer-facing collateral

Includes:


  • Everything from the Strategic Alignment Workshop

  • Positioning Blueprints

  • Prescription Revenue Plays

  • Competitive Deal Cheat Sheet for Sellers

  • Homepage wireframe

  • One pager

  • Two case studies

  • Analysis of existing customer interviews, win-loss surveys, and deal data

Price:

$10,000

Ready to find your winning messaging?

No more guessing what to say. We’ll help you nail your positioning, align your team, and ship messaging that drives revenue.