CMO’s Differentiation Alignment Guide

Savvy CMOs taking on new roles look to build rapport with colleagues, win stakeholder support, and deliver a quick win.

Getting your team aligned on your product’s differentiators is one of the best ways to do all three and build a foundation for future work.

With the Differentiation Alignment Guide, you’ll get:

  • A sneak peak at using the MUD Framework to align your team around 3-5 strategic differentiators that builds your credibility, earns buy-in, and sets the stage for a winning GTM strategy.

  • A step-by-step guide so you can lead your colleagues through a differentiation workshop, including capturing The Core Components of your strategic differentiators.

  • Three plug-and-play templates (PowerPoint, Excel, and FigJam) to win buy-in from fellow leaders, run a structured workshop, and present results with polish.

Get the Guide