Stop sounding exactly like your competitors

Right now, your homepage hides what makes your product great, leaving buyers uninspired and confused about why they should choose you.

I help you tell your story and give your prospects a clear and compelling reason about how you’re different. I’ll compare your homepage with your top two competitors’, uncover the value only you deliver, and will rewrite your hero and feature sections.

You have an edge, but homepage hides it.

When buyers compare you to your competitors, they don’t see what makes you unique. They see similar feature lists, identical promises, and no clear reason to choose you.

So they revert to haggling on price, nitpicking features, and guesswork. And your deals get competitive.

In three business days, I’ll give you:

  • A head-to-head breakdown of your homepage and your top two competitors’: who each one targets, what each one promises, and how each one claims to be different.

  • Your open lane: the buyer, promise or point of view none of your competitors can claim.

  • Three rewrite options for your hero: headline, subhead, and features section, each built on a different reason to choose you. Ready to paste in.

  • A short video walkthrough explaining why each option works and which I’d pick.

How it works

  1. Submit your URL and two competitor URLs below.

  2. Make the payment — $295 until Nov. 12.

  3. Get your hero + feature section rewrites and video walk through in three business days.

Who’s doing this

I’m Ryan Graff. I’ve spent 15+ years in tech marketing, and I help B2B companies figure out why customers should pick them over their competitors. It’s equal parts positioning, messaging, and storytelling.

In the full 90-Minute Messaging service, I start every client engagement with with a competitive deep dive. Savvy founders and GTM leaders sometimes find the analysis is all they need to level up in a hurry, so I’m offering just the Deep Dive + Hero and Feature Section Rewrite Here.

Your buyers are human. So is this.

I love AI as much as anyone, but if you sell to humans, you need a human to review your marketing. Every insight I deliver comes from me, not a template or an AI tool.

I’m based in Denver, love the outdoors, and have an MBA from the Kellogg School of Management.

Ready to win more competitive deals?

Enter your URL and your competitors below.

Praise for 90-Minute Messaging

“We’ve struggled with messaging for five years. Ryan figured it out over a weekend.”
— Anand Sheth, CEO, Pulse360

“Wow! That was an amazing breakdown and a lot more than I was expecting.”
— Founder, AI-Safety Startup

“This is the best marketing initiative I’ve participated in at this, or any other, company.”
— Chief Product Officer, $1B SaaS Enterprise

“The output from a single 90-minute session is super impressive. Expertly done. Very impactful.”
— Laura Shaw, COO, Cipher

“This is awesome. We’re thinking about our product and sales in a whole new way.”
— Sales lead, Series D SaaS firm

“Incredibly valuable. The 90-MM system is practical, effective, and an excellent way to elevate your marketing message.”
— Elio Struyf, Founder, Engage Time & Demo Time