Marketer’s Guide to Breaking Insight Silos

A concise, practical guide to uncovering hidden customer, product, and competitive insights across Sales, CS, and Product — then turning them into a usable, modular framework your whole org can use.

What’s inside:

  • Strategic Foundations Workshop Roadmap: A 90-minute workshop agenda that gets Sales, CS, Product, and C-Suiters in the room to uncover and reconcile their unique insights.

  • The MUD Framework: Short for Monetizable, Unique, and Defensible, MUD is the quickest way to sort true, actionable insight from interesting — but incomplete — ideas or theories.

  • Plug and Play Files: We give you access to every file we use to run our own Strategic Foundations workshop — from PowerPoints, to FigJams, to Excel.

  • Bonus: Have us analyze the two of your competitors’ messaging for free after you read the guide. You’ll be redirected to that request form after you click submit..

Get the Guide

Insight Silos Kill Your GTM

When Sales, CS, and Product each hold pieces of market, customer, and product truth your story splinters before it ever reaches your prospects.

Confusion and Inconsistency Take Over
Without a solid, truthful foundation, sellers go off-script, campaigns lose focus, and prospects get mixed messages that slow deals and waste budget.

Build Your Professional Credibility and a Unified Story
Our workshop surfaces hidden insights, aligns the org around one clear narrative, and positions you as the marketer who made it happen.